LOGO DESIGN . MARKETING COLLATERAL . BRAND DEVELOPMENT

BRAND CONCEPT

When Tiffany approached Heavens to Betsy she was looking for a boutique brand to elevate her business and capture the attention of high-end consumers looking for a bespoke family photography experience. Since Tiffany single-handedly runs her studio, we sought to develop a brand that not only reflected the core values of the business but also showcased her unique personality. Family, warmth, creativity and a tailored experience are just a few of the ideas we aimed to visually communicate throughout the brand. The result is an engaging, feminine brand full of soft colors, custom hand drawn patterns and interactive print pieces that all appeal to her target market.